BAILEY FARREN
Hi. I'm Bailey.
CEO by day, habit junkie by night.
I spend most of my time working on Perimeter, where our mission is to make real-time information more accessible during emergencies. I co-founded the company in 2019, and if you’ve ever heard me speak about it –
you know it’s my dream job.
However, the journey to building something new is often challenging and arduous.
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Along the way, I’ve had to develop habits for high performance and adopt tools for radical self care. In some cases, these tools have probably saved my life.
Today, I facilitate workshops and seminars that use my experiences to help aspiring founders, first responders, and ambitious young women recover from burnout– transforming their relationships with themselves and the things they’re building.
"In 2017, the Tubbs Fire ravaged Bailey Farren's hometown in northern California. Seeing how her parents, who are first responders, were dependent on radio and paper maps to coordinate the evacuation, Farren teamed up with Noah Wu to start Perimeter the following year."
"Perimeter is an emergency response platform designed to 'bridge the gap between agencies and citizens,' in Farren’s words, by offering better two-way communication centered on geospatial data. The company announced today that it has raised a $1 million pre-seed round led by Shawn Merani of Parade Ventures..."
"Perimeter, a small start-up in the Bay Area, makes collaborative mapping and data-sharing software for emergency workers. Its founder, Bailey Farren, is the 24-year-old daughter of a retired fire captain and a paramedic."
"'I started asking a lot of questions of my dad's department and other departments that my parents had worked with,' Farren said, 'and I started to hear the same thing over and over again— which is that first responders are primarily relying on paper maps and radios to contain these enormous incidents.'"
“'There’s a beloved phrase in the fire service: ‘200 years of tradition unimpeded by progress.’ But I don’t think that’s true anymore, I think we’ve recognized it’s time we bring things into the 21st century, and firefighters know that better than anyone,' [Farren said]."
"[Perimeter] is meant to provide real-time information to first responders during emergencies, allowing them to collaboratively report conditions and download maps to reference offline, as many rural areas where they work have little cell service."